Create your e-Commerce or electronic commerce
Electronic commerce, e-Commerce or online shop are the terms used to describe the "the activity of electronically buying or selling of products on online services or over the Internet" is known.
This type of commerce has become one of the most widely used. It consists of the distribution, sale, purchase and supply of information on products or services through the Internet. In short, it is a means of online trading.
The e-Commerce has become one of the most used sales tools by businesses that have become digital. These businesses perceive a series of advantages over the traditional commerce:
Data points to a very positive progress on the digital commerce world. More and more users are buying online, with purchases made through mobile devices being particularly noteworthy. This information is very interesting in terms of mobile optimisation and the importance it is acquiring in today's world.
Depending on the type of product and our target, our eCommerce will be catalogued as one of the following:
B2B or Business-to-Business is that which works with company to company transactions. Some examples of B2B e-Commerces are HubSpot or Microsoft.
One of the most common types of e-Commerce is the B2C or Business-to-Consumer business and refers to sales that come from a business to a user or consumer. Some examples would be Amazon or Zara.
The P2P or Peer-to-Peer e-Commerce is one in which the relationship established by sellers with customers is direct. This occurs on platforms such as Alibaba or eBay.
When considering the creation of an online shop, it is important to analyse in depth both the environment and the idea we have in mind. To do so, there are a series of tools that can help in the process, such as the SWOT analysis or the creation of an MVP (minimum viable product). In addition, it is very interesting to know what type of products the audience buys from an e-Commerce, in what media it moves or what device it uses depending on the market it consumes.
Once the topic of our e-Commerce is clear, it is very important to register the domain. This is a task that must be done as soon as possible to avoid the risk of someone else buying the name we are interested in.
However, although we should be quick to complete this task, it is very important to have an investigation process regarding our domain name. An ideal domain name should have the following features:
Once we have our web domain, the next thing is to look for the hosting for our e-Commerce. At this stage it is very important to look for a hosting that offers a good service quality and a number of features that fit what our e-Commerce wants to offer (traffic, bandwidth, support, sales number, etc.). In many cases, this hosting is hired at the same time as the e-Commerce platform and GoDaddy stands out as one of the most used.
Choosing the platform for our e-Commerce is not a task to be done in a hurry. Before starting, it is interesting to see if it offers hosting services, domain or integrated payment systems.
Among the most widely used platforms are WooCommerce, Shopify or PrestaShop.
The product catalogue is the most important part of an e-Commerce because it is what users will see. Here is where the vast majority of efforts are put into the design, which will always be focused on being as optimized as possible in terms of usability (UI) and user experience (UX). It is essential to do a good job behind this because it is what will make or break the business.
In case your e-Commerce sells services, this point is not relevant. However, this is different when it comes to physical products. The shipping method becomes critical and there are several questions you should answer when choosing it:
Having a payment gateway is essential for an e-Commerce. This is the way customers will be able to carry out their purchases and it's also what helps us to automate our online shop.
Customers are more and more demanding in this aspect and need certainty that their payment will be secure, so it is important to configure several methods, the most common being card payment, with the payment gateway that your bank offers you, or through PayPal/Stripe, which are independent gateways and charge a commission on each sale.
Once our e-Commerce is set up, it is crucial to have a marketing and sales strategy to help us boost our business. At first, it is important to be able to make a profit that at least supports the costs of maintaining the online shop, such as paying the hosting or the various contracts that have been made for payments methods and shipments.
For an e-Commerce to succeed, we need to work the marketing strategy always taking into account the following sales funnel:
Setting up an e-Commerce is a task that requires a previous study and a very well thought out strategy behind it. After defining this information, you can follow the steps we have defined in this post.
If you want to go even further, the best option is to have a professional team to guide you through the process. At CREMA™ we offer you a full range of services for your e-Commerce, helping you with the business definition, the strategy and the design, and the implementation and maintenance for your online shop. Contact us and let's start working on your e-Commerce.